Podcasts are formatted as episodic audio files that serve as listening tools to learn about specific topics related to your brand, products, or industry. This verbal method of communication can appeal to your audience in a unique way that inspires them to learn more and potentially lead to acquiring new customers.

Researching existing podcasts relevant to your brand can be a starting place for deciding whether this format is right for you. Exploring the use of a podcast to showcase your thought-leadership can result in increased public knowledge of your products and services.

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