A white paper acts as an in-depth, technical report that presents an issue relevant to a specific topic, and uses industry knowledge, statistics, and/or data visualizations to communicate a solution to the problem. If applicable, the writer may incorporate products within the presented solution. White papers rely on research-based content and position your writer as an authoritative source and thought leader, building trust with your audience.

eBooks are similar to white papers but focus on broader topics and act as a how-to guide rather than providing an in-depth solution to a specific problem. eBooks may appeal to a wider audience whereas white papers target specific audiences.

Both white papers and eBooks serve as useful lead-generation tools and can be incorporated in marketing campaigns across email and social media to drive customer acquisition and sales, all while establishing your brand as a credible source within your industry.

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